Having an email list isn’t enough if you don’t know how to handle your subscribers effectively. In other words, if you cannot live up to their expectations after they chose to share their personal email id with you, they will immediately opt-out of the email list and report you into the spam category. Don’t let it happen if you want to minimize your dependence on Google and social media platforms to get targeted traffic. Learn to engage with recipients well as soon as possible so that they feel valued. This is the only way to keep them hooked on to your list for a long time.

Engagement means when you shoot them an email promoting any of your services or products with an affiliate link, don’t just dump this email into their inbox. But be ready with a suitable response just in case they have any queries or doubts. The more interest you show in genuinely fixing their doubts, the easier it will be for you to win their hearts. Give it a shot and experience the difference in the form of higher conversion rate, sales, and revenue.