Venus Williams relaunches EleVen fashion label

Up for relaunch is EleVen by Venus Williams, four years after it was forced off shelves after retailer Steve & Barry’s went bankrupt. The new color-filled athletic range, unveiled for the first time yesterday, features a form-fitting dress, tops, bottoms and crop-top style bras.  A men’s range under the same brand will feature T-shirts and shorts.

The former world No. 1 tennis player told journalists at Miami’s Bath Club that she was inspired by her love for ‘art and watercolour’, and has incorporated her own original prints into the Spring 2012 collection. She has also added ‘unexpected extras’ into her designs, such as a small rose-gold metal charm which dangles from a selection of camisoles and tanks.

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