Get rid of wrinkles in a flash!

Japanese photography firm Fujifilm is moving into the beauty market by launching its own range of anti-ageing creams.

The company has harnessed its expertise with collagen and antioxidants – used to fix emulsion to film and prevent the image fading – to produce a compound that protects the skin from harmful ultra-violet sun rays.

According to Fujifilm, its Astalift products help to boost skin tone and contains an antioxidant called astaxanthin – a pink pigment found in shellfish and salmon.

HOW IT WORKS

Fujifilm says a special collagen call Pico-Collagen can penetrate the skin through gaps between cells. It is believed to work from inside the skin to restore the skin’s youthful suppleness and elasticity.

Collagen is also used in photography to stop old photographic images fading.

The natural ingredient in the product is astaxanthin and is believed to protect the skin from ultraviolet light.

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